Getting that first job is one of the most difficult things. If you want to headstart your career in writing or SEO, You have come to the right place.
SEO and copywriting have been one of the top fields for a good career since the www boom. Everyone wants to be online. Everyone wants to create a good business online. They can buy the domain and start a website by paying a few dollars, but they always need an expert who can take their website to the first page of Google search ranking.
If you are still not satisfied with why should you take this job, we have written a post that will try to tell you the benefits of becoming an SEO expert.
Here is the link to that post. Benefits of becoming an SEO expert
The job of an SEO expert is to know how to use SEO tools and make use of them and do keyword insertion into the posts and description of the products smartly and making it outshine on the search engine.
SEO defines the success of everything that is done in the day to day life of the company. Whether the task is related to attracting heavy traffic to the website and killing the servers or a social media campaign that the company wants to run to get more followers online.
The job of the SEO expert is to save the money of the organization by bringing new innovative ideas.
Although, this is very practical work and you must have done everything in practical, but the first round of the interview is based upon how much you know about the things theoretically.
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Here is the link: Knowledge Up Internet Marketing Service
Now let's take a ride toward the questions that could appear in your first interview.
SEO stands for search engine optimization which is the task of improving the performance of the links in the search engine. This link can be a product listing, website or a blog post.
It is important because search traffic is free and organic. The search traffic will keep bringing the customers back, unlike the paid ads where you have to pay to get the ranking for some time.
It is of two types.
These are changes or activities that we can perform on the page or the website which would let the search engine know more about the page. For example: Adding header tags and adding meta tags.
These are the activities that we perform off the page to improve the ranking. For example: Submitting the link on social media.
Crawling is the process in which the search engine goes to each page and start crawling for indexing them in there database for headers keywords and hyperlinks. Sitemaps are a good way of telling the crawler which pages to crawl.
Indexing is the process of creating an index for a page which tells what the page is related to. Search engines use these to show the results to the users.
SEO friendly URLs are the URLs which are at most 1-2 levels deep. First few words of the URL are given much more preference to the words in the end.
There are many meta tags. Meta tags are to depict the behavior of a page online. Some of the main meta tags are meta description, meta title and meta-author. Meta title and meta description are used during the preview of the link on the search engine.
Backlinks are the links that are pointed toward your content. They play the most important role in SEO. If a lot of quality pages point toward your content, then search engine considers your content as important and give good search rankings.
Again, links are of two types:
These are the links which can be followed by the robots. If you mark a link as do-follow, while crawling the robots will also crawl the link. This will generate more link juice for the do-follow link.
This is totally opposite of Do-Follow link.
robots.txt is a file that is served with your website and it tells the search engine which pages to crawl and which pages to not crawl.
Here is a link to study more about it: Robots.txt File – What Is It? How to Use It?
Sitemap are a basic files mostly XML, which tells the structure of links on a website. This way you make it easy for the search engine to go to each and every page of the website.
Google pagerank was a score that is calculated by checking the number of quality backlinks coming to a single web page. Although, google is not using this number to determine ranking now.
Domain Authority is the count out of 100. This is considered another important factor in defining your ranking. More the domain authority of your page, more likely is it for your page to more traffic.
Guest posting is used to bring more quality backlinks and generate awareness about the products in your niche. If you already have a successful competitor, then you can ask them for a guest post. If they allow you, there is a possibility of getting some good link juice.
Keyword are the phrases which are used by users to search for specific thing on the search engine. It is always better to use long-tail keyword. These are 4+ letter words which make the search highly specific
For example: SEO marketing Agency in manhattan
CTR stands for click through rate. It defines the rate of impressions per click on the search engine. If the people are click more on the link then the CTR is higher and vice-versa.
Bounce rate stands for the rate of peole who leave the page only after seeing a single page.
Ideally, the CTR should be high and bounce rate should be low.
Following were the few of the questions which the interviewer can ask from you. If you have any other experience, please share it with us by commenting on the post.